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Focus groups generally utilize convenience sampling. Dos and don’ts of a positive focus group experience 5. Moderator’s Guide: Code of Conduct Focus Group Sessions Introduction This guide is designed to aide in the conduct of employee focus group sessions to solicit feedback on proposed enhancements to [Company Name]’s Code of Business Conduct & Ethics. endstream 0000000651 00000 n 0000003267 00000 n 0000003786 00000 n Though it is not to be used rigidly, like a questionnaire. 0000002416 00000 n A focus group discussion is a qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. A focus group is a conversation that focuses on specific questions in a safe and confidential environment. No matter why a focus group is formed, you can help your members have a more productive session by asking questions that grab their attention and get them thinking beyond the obvious. Examples: A focus group of parents of preschoolers meets to discuss child care needs. The moderator can bring any changes in order to better facilitate the discussion during the group discussion allowing better results in terms of information derived by a focus group. %PDF-1.5 0000001185 00000 n H��S�n�0��+�H���ǭq�}�z In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. General questions for focus groups In general it is suggested that no more than 10 or 12 general questions are asked during Focus Groups. Forming focus groups from a representative sample of workers across teams can speed up the data collection ... focus group discussions, outside of the session. stream However, I would appreciate it if only one person did talk at a time. 0000003060 00000 n Sample Focus Group Topic Guide. 2e JAE��y�^�xu�2�d��}}$��c��CE;�Y_������_]A�����|������6��\������ {?� Instant Focus Group Questions e-book shows you how to integrate research objectives,topics, and focus group questions into the moderator guide. Exploration questions: get to the meat of the discussion 3. Download. endobj 0000001207 00000 n It is often the case that government planners, product design engineers, and other professionals who design products and … Opening Remarks (2 Minutes) Thanks for coming today. It is used to learn about opinions on a designated topic, and to guide future action. Guide Objectives for a Focus Group Discussion. Focus Group Discussion Guide Sample I. <> endobj H�|U x����������O����& M���2��&>�\I4AH+5L�ٮt�"�Q��R�?d�>C�S�����j�J���S����2cϳ���}�9�y���yA �0�#s{'NX��4���U���p?`/�.�Y���(ߝ�ɓʟ/��߇ ~����O�=�`ي$ �?_]R�*���I�,o4��S�>l����}����Y7�|��y@H���]4ww0�/�w��f��hx����\e�v���2�.�>��q��ޗ�X\��sU'�����B�om@��A`^����w�_q��u���m؂�Sұ��"w(�� �۬�Oh� In a typical market research discussion, various different types of focus group questions should be asked of participants. <> • Captures real life data in a social environment • Researcher can increase sample size … The focus group is intended to identify community strengths and barriers 4 Key Types of Focus Group Questions: 25+ Examples & Samples. Focus groups are common in three situations: Initial stages of a research study; While creating a plan of action during research; After the completion of the study to establish results; For example, a laptop company needs customer feedback about an upcoming product. endobj Using a focus group discussion method, we collected data from 23 students. The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. The focus group facilitator’s role is to guide a discussion around specific, pre-determined subjects, in an objective, respectful manner. %���� A discussion guide may facilitate structuring the focus group discussion by highlighting the topics that need to be covered. Hints for Developing Your Own Sample of Focus Group Questions. Responses given in a focus group are verbal, open-ended, relatively broad and qualitative. ... No one will know who said what. It might be possible that Use this product-focused checklist for focus group discussions or … 0000051839 00000 n These guides were used to conduct focus group discussions and in-depth interviews on longer-acting and permanent contraception among women, men, service … Focus group discussion with men in Dar es Salaam, Tanzania, about the use of health services during pregnancy and :D�'���C�xh����o�$�.��Y��!�Vz��|h�n��dz���M����[��6h�R��4l�8r��1�ޢ�>�S�������v#E��vR�lr`�C3|�B��bfexr�:P�U�0F�2��ù�bw�^�;�1� Conducting focus groups 7. Two of the most important tasks facing the small business owner is understanding the market and gauging consumer and public reaction. This guide presents the essential steps in planning focus groups, and it describes criteria for selecting moderators to conduct the groups. 0000027371 00000 n Parents share their views on local child care programs, and on what could be done to improve them. 0000000726 00000 n 6 0 obj 0000001574 00000 n What is an employee focus group? Focus Group Interview Template. <> endobj samples. Based on classical grounded theory analysis, we found that peer-to … The focus group moderator guide is an important tool, in qualitative research. <>>> 8 0 obj 3 0 obj What Is a Focus Group Discussion? A focus group is a gathering of stakeholders who are selected to participate in a planned discussion intended to uncover perceptions about a particular topic in a non-threatening environment. the program was made quite clear by the focus group discussions. Taken from the US Centers for Disease Control and Prevention's "Making Health Communication Programs Work," this guide spells out the steps to be taken by a focus group moderator. The facilitator’s greatest challenge is to be seen by participants as an objective and effective conversation leader. The discussion will last approximately one hour. Guidelines for conducting a focus group 6. ",#(7),01444'9=82. <> According to Morgan et al. In what follows 6 or 7 main themes have been identified. trailer << /Size 125 /Info 106 0 R /Root 111 0 R /Prev 146586 /ID[<1963fdbdc8ad5cc41a7af8d7cc381245><1963fdbdc8ad5cc41a7af8d7cc381245>] >> startxref 0 %%EOF 111 0 obj << /Type /Catalog /Pages 105 0 R /Outlines 63 0 R >> endobj 123 0 obj << /S 369 /T 438 /O 501 /Filter /FlateDecode /Length 124 0 R >> stream There are only a few basic rules to … 5 0 obj zPm�U�H� ��]Q��F�"g8��e��� �&�c� �K- !U�8+�j[W��z ��z=���3A�sZl*�*eěf5tp�6�ox[�e{W��]���Ť`.w�h�w��}I+8�IF��ҏ�-�gⓄ8K�R����K��Q�k8�Z�d�i���R���Pn����]�Ш��y�C� �m6ܠae�5m�=��ңe��P�������>����C��ʏ��v��J ��\ ��nF���ʶ����Nwoن[�>������8e���%�l n��IA��?B���4��8'��'�kvէ���p�:���$���s��9)NcKTv�)�wQ�f-w�����5�$�ɣ��j�Mc=ރbX���!�癄 <> Just be honest. endobj 0000001908 00000 n <> At the focus group discussion, the facilitator encourages participants to explore topics in … 110 0 obj << /Linearized 1 /O 112 /H [ 726 481 ] /L 148916 /E 52146 /N 18 /T 146597 >> endobj xref 110 15 0000000016 00000 n H�b```f``�������A��b�@�� 9������y ��(��6�W�3��p�_����_���i`���x�p�Bˊ'��hX������s���i2�]��k'�WM�������.�d6Y��c-N�ƶ'��x���p)Z���X�P�� K`����D��SHF�8˾N��a����t?��`G�A(� Ht@|c`� q�dM �l &|�*M����@,6!����c#���6��O��¸B́�mՁ����+�p��clj���Y�a,a�RL`�4&ө�x���!U��1o������>��[�Ȟ���D�@� R��S endstream endobj 124 0 obj 358 endobj 112 0 obj << /Type /Page /Parent 108 0 R /Resources 114 0 R /Contents 117 0 R /Annots [ 113 0 R ] /Thumb 66 0 R /MediaBox [ 0 0 612 792 ] /CropBox [ 0 0 612 792 ] /Rotate 0 >> endobj 113 0 obj << /A << /URI (mailto:rkrueger@tc.umn.edu)/S /URI >> /Type /Annot /Subtype /Link /Rect [ 255 292 359 306 ] /C [ 0 0 0 ] /Border [ 0 0 1 ] /H /I >> endobj 114 0 obj << /ProcSet [ /PDF /Text ] /Font << /TT2 116 0 R /TT4 119 0 R >> /ExtGState << /GS1 122 0 R >> >> endobj 115 0 obj << /Type /FontDescriptor /Ascent 905 /CapHeight 0 /Descent -211 /Flags 32 /FontBBox [ -628 -376 2034 1048 ] /FontName /KIIEEB+Arial,Bold /ItalicAngle 0 /StemV 133 /FontFile2 120 0 R >> endobj 116 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 122 /Widths [ 278 0 474 0 0 0 722 0 333 333 0 0 278 333 278 0 556 556 556 556 556 556 556 556 556 556 333 0 0 0 0 611 0 722 722 722 722 667 611 778 0 278 0 722 611 833 722 778 667 778 722 667 611 722 667 944 667 667 0 0 0 0 0 0 0 556 611 556 611 556 333 611 611 278 278 556 278 889 611 611 611 611 389 556 333 611 556 778 556 556 500 ] /Encoding /WinAnsiEncoding /BaseFont /KIIEEB+Arial,Bold /FontDescriptor 115 0 R >> endobj 117 0 obj << /Length 569 /Filter /FlateDecode >> stream There are three types of focus group questions: 1. Focus group discussion with elderly participants about ageing, health and care in Tahuna (North Sulawesi), Indonesia. 1 Remember that focus groups are usually not an effective or even ethical way to discuss topics where a participant might feel the need to disclose personal information, such as HIV status or experience with domestic violence. Both can be addressed with the use of focus groups, which can provide valuable information about markets and consumer and public interest. Within each theme we have tried to address what are the possible sub-questions depending on group’s answers. $.' Focus groups as qualitative research 4. A focus group is a small-group discussion guided by a leader or moderator. The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. discussion. 7 0 obj <> Sample Focus Group Moderator's Guide. ���8�c8N���i2M�7�Mj��*n+?�@��Z�O��3˼�0D�i�A%�v����3\� ���)�Jh-�LWE-F�rQ+֋�2K.�T�JSS�1uF�����z��Y���i2w�M�;mY~2أ�9+�c?N����%�{�����k�A���J��������h1@8X�t�"��J,5��8�O���Nܒ���}�r�4�N���F��K%��j�292��P-Wۨm�j�,)�"K��[k�u���֞���v�]?Τ9�5��o�a�~ˆ�q��A6z�q��N#�YO�TE��uZI����c�ae�b��.Q,���U��s��X��E#�v+d�+��ilC�|E.d�.���qyB^����Z��^Rs���ՠ����2�u�~�Qk��i�,�a����L�l���Z�}����ZOZo��S�d�:"�k���$BT%��ARhǖ�rr�*n`��p\�z�['�:z_ZR���+h7��*-BrWU��FgE��P�gT@�j���6l�n�T��) "E��%�"m�E��Y��)4������ԗ*qRt���)f�PԆ2��"ԏ��e���rډZ��|E��.i�U�n�����L5��"x����J��p� S-��@��}-��\ÿpY���Ɲ���T�Q_�}�x�0�2l�+�P����%{y�ݍ�J��^��U���(���������\`�6��o��.��]z�+b'�H�a���sZ�u8�����S�F\�0�N�\-�Lm��Ik��i�, ��X�}��ٟ-(D��6�ql���o2c��T�/�"�"P�5ۃ�x�Kf��*��j��\׸O��>�&A�lQ!��c9��Ͽ`�w8�h;�q����,*X_*K���Ș�������}�AcX�m�T��}�TYpȣ��n�4����]Wh[tA?�k��d�ɢT��������H�E;���h$�<9�KMM. I want this to be a group discussion, so feel free to respond to me and to other members in the group without waiting to be called on. Taking a deeper look at this definition, there are some key terms that should be clarified: x�m�M�@����cuXwt�U~$B��! 4 0 obj Using focus groups for evaluation 2. Preparing for focus group discussion 8. The format we are using is a focus group. A brief discussion of the nature of focus group data and its analysis is included as well. Important skills that a group moderator should possess 3. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Wall posters state the FGD topic, objectives and questions (photo by P. van Eeuwijk). %PDF-1.3 %���� Engagement questions: introduce participants to and make them comfortable with the topic of discussion 2. Exit question: check to see if anything was missed in the discussion AN EXAMPLE Questions for a Focus Group on Dental Flossing �`4j���3�A&)�E5�2g��1����AU�&� �#8�}���Ϡ��E��# �C���)���r�`�5��T����y=Q��j���˰�,f�Y����[Ě�̯�|���K�jl��EXI��#�V�mx(PL���~֔�1��_M8B([;�]3e^�у1��2%��^���3�p����F5Nm��y�o�� ;ȟ��-Q�]�|s��O{$��L������J�Ð˚Q�)�=~J��W�+�z���K�#��.��^��h�E This is, in fact, a good example of how useful focus groups can be as evaluative tools. ���� JFIF x x �� C Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). endobj The sample for a focus group has individuals with characteristics of the overall population and can contribute to helping the research gain a greater understanding of the topic. endobj 0000001401 00000 n 1 0 obj i��Ј ��DZ�n���+ ێ&�������'���B~6O�/��C힖- ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. Use it every time you moderate a group or depth interview. Here’s the scoop on employee focus group best practices. There are no right or wrong answers to these questions. These fall into four categories, each of which is detailed below. Focus Group Discussion Guide—Farmers groups group members Instructions: This FGD will be conducted with 6 to 12 participants who are members of a farmers group targeted for OFSP. 9 0 obj In an employee focus group, employees take part in a guided discussion … You will need around 10 volunteers to help facilitate the focus group. Introduction: Thank you for the opportunity to speak with you.We are a research team interested in learning more about agriculture in this area. A focus group is most … endstream endobj 118 0 obj << /Type /FontDescriptor /Ascent 905 /CapHeight 0 /Descent -211 /Flags 32 /FontBBox [ -665 -325 2028 1037 ] /FontName /KIIELC+Arial /ItalicAngle 0 /StemV 0 /FontFile2 121 0 R >> endobj 119 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 122 /Widths [ 278 0 355 556 0 0 667 191 333 333 0 0 278 333 278 278 556 556 556 556 556 556 556 556 556 556 278 0 0 0 0 556 1015 667 667 722 722 667 611 778 722 278 500 667 556 833 722 778 667 778 722 667 611 722 667 944 667 667 0 0 0 0 0 556 0 556 556 500 556 556 278 556 556 222 222 500 222 833 556 556 556 556 333 500 278 556 500 722 500 500 500 ] /Encoding /WinAnsiEncoding /BaseFont /KIIELC+Arial /FontDescriptor 118 0 R >> endobj 120 0 obj << /Filter /FlateDecode /Length 23493 /Length1 39052 >> stream Entering Students: SAMPLE Focus Group Discussion Guide What follows is a sample focus group discussion guide that can be used to collect information from entering students. Though the focus group discussion should be recorded to ensure an accurate record of the The focus group takes approximately 2 hours to complete. 2 0 obj 0000001694 00000 n �H�9M�et]�"q\�� �"�.�ێ�� endobj A focus group is a small-group discussion guided by a trained leader. Throughout this guide we use the example of … The Focus Group Discussion (FGD) Report is based on findings from 17 FGDs and one international 1325 expert conference, held in 16 countries with over 200 participants.1 The report informs the Global Study on Women, Peace and Security, called by UNSCR 2122 to "highlight examples of good practice, implementation gaps and This resource is a compilation of sample focus group discussion guides that were developed in 2004 by Family Health International in collaboration with ACQUIRE/ EngenderHealth and local partners for use in Guinea. Leading an employee focus group takes skill, but with the right tips and a bit of practice, you’ll be well on your way. Focus group examples. FGDs are a predetermined semi-structured interview led by a skilled moderator. stream I will guide the conversation by asking questions that each of you can respond to. Single gender groups can be used to explore personal topics such as family planning; breast, cervical or prostate cancer screening; adolescent behavior. Exploration questions: get to the meat of the nature of focus groups which... For Developing Your Own Sample of focus group takes approximately 2 hours to complete reaction! Detailed below preschoolers meets to discuss child care needs the possible sub-questions depending on group ’ s role is be... Guided by a skilled moderator respectful manner public interest the opportunity to speak with you.We are a semi-structured. To speak with you.We are a predetermined semi-structured interview led by a leader or moderator and on what could done... Strengths and barriers Sample focus group are verbal, open-ended, relatively and! 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